Second only to Google, this free business advertising platform by Microsoft, allows you to add multiple business locations, videos, photos and a whole lot more. It has a quick and easy registration process and you can even optimize your ads for various viewing platforms through Bing Places for Business.
Still hanging in there toward the top of the business listing ranks is Yahoo Local. Running third behind Google and Bing, you can still get a free basic listing and are allowed some very affordable premium listing options when you are ready to expand your reach or have the budget to handle it.
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Though not a search engine giant like it used to be, Yahoo Local is still a sold listing directory. This directory offers a free business listing profile to get you started and then helps your business be found by popular search engines. There are also plenty of free and premium services to help expand your presence and better market your goods and services once your budget is able to handle an added expense of advertising.
Kudzu is a free database which claims to help over 20 million homeowners with renovation options every year. Profiles can include marketing descriptions, photograph or videos of in progress or completed work, coupons, professional affiliations and accreditations, as well as user-generated reviews and ratings to help give your business a leg up.
Hotfrog is an online directory designed to help boost your business among Google search results. Besides having a pretty significant list of over 1.
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It is is one of the most respected review sites with completely objective reviews on the web. It boasts more than 3 million members who research, hire, rate and review local service providers.
Is Yellow Pages Worth It?
This is a major listing that you can ill afford to overlook if you are serious about growing your business. Available in most major U. There are four levels of listings beginning with a free profile which gets you started and plenty of affordable options and resources to allow your business to grow and expand. Another online listing that monitors your ratings and reviews as well as provide data concerning how customers engage with your profile is DexKnows. This site also helps to provide you with additional insight into potential online and offline advertising opportunities, as well as giving you a boost when it comes to getting your brand out there.
DexKnows is a mobile app which allows for single-tap searches and is available for Apple and Android peripherals. Your customers can mark favorites, write reviews and find your location based on GPS coordinates no matter where you are located. Social networking and business directory collide at Foursquare. It allows users to check in using their map and provide comments and reviews about your business whether on the mobile app or any desktop, laptop or tablet.
Foursquare boasts 60 million registered users and 50 million active monthly users. Searchers are provided with detailed info about events, deals, and relevant local businesses for each city searched on Local. This database includes over 16 million business listing by zip code all across the U. Premium options for later expansion are also available to give your business a greater boost. A general directory as well as niche and article directory listings are included in their no cost service designed to help you develop a stronger search engine presence on the web.
BOTW is focused on making listings both relevant and unique so that they attract discerning users. More than twenty-five million people utilize local search opportunities with BOTW on an annual basis.
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We dive into the realm of social media with the free photo and video sharing app, Instagram. This app is available on Apple iOS, Android and Windows Phone, making it extremely versatile when it comes to being used. It attracts over 1 billion active users each month and is an excellent place to give people an introduction into what you do and what you have to offer.
Quora is a forum style platform with continuously generated user questions that are begging to be answered by experts just like you. Tap into this very broad and versatile audience to build your name and brand recognition. Becoming a thought leader in your field is a sure fire way of attracting new clients and customers. Quora also gives you an opportunity to create quality content related to your niche, outside of your own website. This is great because it allows a bigger audience to read what you have to say.
Pricing Options for Every Budget and Project Size
Targeted emails are not only free, but statistically they provide the highest rate of return on the time and effort spent to create and distribute them. You have to have an email list to make this an effective marketing technique, but there are a vast number of ways, 80 of them, to build your email list and make this into your best free advertising.
Everybody sees your Facebook cover photo and background photos, so you might as well make use of them for advertising your business. Adding promotional offers, new items or new services to these image spaces will allow you to display your goods and services to a wide variety of people. Changes to LinkedIn during the last couple of years allow you to essentially host a blog on LinkedIn.
This helps to streamline your blogging into your B2B focused LinkedIn presence. You can establish yourself as an expert and also promote what you do and what you have to offer through these posts as well. Besides regularly posting content on LinkedIn, you can join LinkedIn groups to help network and market your business. Show yourself to be an expert by participating in LinkedIn group discussions in a respectful and knowledgeable manner and people will start seeking your services. You might have to work out some sort of an exchange between yourself and the blog owner, but a mutually beneficial deal is almost always a good deal to make.
You can accomplish this either by hosting your own podcast for your business or by offering to do an interview on known business podcasts that is related to what you do and what you offer. Depending upon your level of expertise in this area, you can grow an audience that can become potential customers rapidly. Though YouTube is only a little more than 13 years old, it has already had a phenomenal impact on helping advertise and market businesses worldwide. An estimated 1. You can hardly afford to ignore this free business building tool.
Like we mentioned with Quora and LinkedIn groups earlier, showing your expertise in various forums can help you develop a following of potential customers.
To accomplish this you will need to select the right forums, the right kinds of questions, avoid spamming and becoming involved in any kind of arguments and create an appealing profile that will draw potential customers to your website. Facebook groups, like LinkedIn groups provide you with an opportunity to network with people who might benefit from your special skills, expertise and services provided. Avoid being salesy in these groups and allow your knowledge to be what attracts group members to check you out.
Be respectful and present yourself as an exemplary group member to achieve the greatest success. They say that a picture is worth a thousand words, so this might be a great way to get those words out there to your potential customers. Pinterest is something like an online corkboard. Its main purpose is to collect visual pieces of multimedia; usually photos and images.
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You can create various boards to pin your photos on and promote your business and area of expertise in a very broad and heavily used social media platform. A lesser known social media bookmarking site that is making gains is StumbleUpon. For a lesser known social media site, StumbleUpon still has a pretty healthy 30 million regular users ready to StumbleUpon your business and promote it to others.
Reddit is a social news aggregation site that is a little different than typical social media sites. Essentially, links, posts or images are submitted by users and then rated by other users on the site. Content that gain the most up-votes moves toward the top of the Reddit list in the various categories giving them a greater level of exposure. With over 2 billion registered profiles and nearly million active users on a monthly basis, it is certainly worth your time to find a way to make this free platform a marketing avenue. This extremely popular short-form social media has tons of appeal as well as a huge number of users to access.
Twitter has exploded in the past few years and it is becoming impossible to ignore this platform when it comes to marketing your business. Statistics show that there are almost million active monthly users on Twitter to target with your brand name.
If you are master at creating PowerPoints or your business is well suited to that sort of presentation, then Slideshare is a free social website that you have to keep in mind when it comes to marketing. SlideShare presentations are public, searchable and shareable by anyone. SlideShare makes your presentations compatible on all viewing formats.
This site boasts a pretty respectable 60 million monthly users. Most people think of the Better Business Bureau BBB as a place where you register complaints concerning poor service, scams or dishonest business practices, but there is a positive side to this organization. The BBB helps to promote accredited business as well and even offers a directory that is searchable by business type and location for its registered and accredited businesses.
If you are a member of your local Chamber of Commerce, then you will be able to take advantage of another directory listing which is sponsored by them. The Chamber of Commerce lists all of its businesses by industry and location on their website and it is a powerful resource to have at your fingertips. Cylex is an international business directory which manages 35 directories across 5 continents allowing you to market yourself just about anywhere. Statistics show that Cylex directories are viewed by more than 25 million users on a monthly basis.